To be successful in real estate investing, you must sell your houses fast. This is quite important in a slow market where houses can sit for months with no buyers, increasing your holding costs.
Having a means to accelerate this process is therefore important, and whenever possible, employing every tool at your disposal to sell your houses fast is a must.
In this article, we look at how to automate the process of getting potential buyers for your houses.
You must first remember that real estate is a face to face game. A buyer must come to see the house before they buy it.
But the process of acquiring those buyers can be automated, and the end result is that you can sell your houses much faster.
I highly recommend and use squeeze pages. A squeeze page requests your name and email in exchange for something you need.
In general do not ask for more than name and email; the more information you request, the less the response you will get from your squeeze page.
You end up creating a list of buyers who have money and buy in your local market. These people are likely to buy your next deals without more advertising.
Let us look at some simple examples:
Squeeze Page Example 1:
When wholesaling my properties, I set up a squeeze page that asks for name and email to access a list of highly discounted properties.
In order for them to view those properties, they must provide their name and email, and they are instantly redirected to the page with property listings.
This is how I built my first buyers list. I advertised my properties on the local newspapers and gave them a website address instead of a phone number. The website address had a squeeze page.
I ended up with a list of about 200 very responsive buyers.
They ended up buying a few properties from me.
Squeeze Page Example 2:
This type of squeeze page must be built into your real estate investor website.
Properties listed on your website show a summary page with a list of properties with the estimated market value, sale price, equity, etc.
The information is just enough to build their interest. They must click “More Details” to see more information. A squeeze form in a lightbox then pops up requesting for name and email to access full details.
This is my favorite and consistently gives me more potential buyers than the first squeeze page.
Autoresponders
Automation is never complete without autoresponders. An autoresponder sends previously written email messages at pre-timed intervals.
For instant once they sign up, an instant email is sent saying something like “Thank you for joining our buyers list. We will be sending you deals that meet your needs as soon as we get them.”
Over the next few days, they will be getting helpful messages automatically. This helps build rapport and provide more information such as phone number, areas they buy from, types of properties, etc.
This information helps you in your marketing, so that potential buyers keep getting the exact type of properties they need.
Learn how you can automate your real estate investing business with a real estate investor website fully equipped with all the tools necessary for selling your houses fast, as well as buying houses. The end result is that you close more deals using less time, money and effort.