One thing that most real estate investors waste a lot of time on is not focusing on a specific target market. However, some schools of thought argue you can buy houses nationwide and that you do not have to be limited by the market.
This article seeks to address both scenarios and hopefully allow you to focus on what works best for maximum profits.
When I started investing, my very first deal was almost one and a half hours away. In my inexperience, I just sent out letters without regard to geographical location. The Dallas Fort Worth metroplex is big so I figured that was a good target market.
Since this was a wholesale deal, I had to go and show the house to other real estate investors. I could not give a lockbox code because it was not vacated yet.
I ended up driving there a total of 9 times until it was closed, spending about 40 hours of commuting or being physically present at the house. Yes, I was relieved when it was over!
No matter which market you look at, there are always deals around you. It does not matter how many real estate investors are in your local area. Once you target a specific geographical area and price range and focus your marketing there, you will be surprised how many deals you can do in that area.
In my market, I do not look at deals more than 20 minutes away unless they are pretty good.
I recommend you focus on a target market area where you can manage any deal from start to finish with little stress associated with travelling. It does not matter if you are wholesaling, retailing, rentals, etc.
Just target a specific farm area that you are comfortable with and stick to it. You can expand with time once all your systems are in place.
What about virtual real estate investing?
Sometimes you may think it’s possible and even convenient to buy properties you have not seen. This could probably work in partnership with other real estate investors, and probably enable you to buy properties nationwide.
Personally I do not buy properties I have not seen and would not recommend this to anyone. Stick with the simple deals you can handle and grow with the times as you gain more experience in real estate investing.
One more thing about focus – as you target your market, target the type of properties, such as wholesale deals, rentals, lease to own, subject-tos, etc. This helps you decide the price range and the best neighborhoods that have your kind of properties.
You also need to target your marketing method both on the internet and direct mail like letters, post cards, etc. Whichever method you use, it is important to have a real estate investing website that tells your story and runs your business.
Your real estate investing business will succeed more because you will be able to do more deals spending less effort, time and money when you focus.
In order to run a success real estate investing business, it is necessary to automate most aspects of your business, increase efficiency so you spend less time, money and effort while closing more deals. A lot of real estate investors have achieved this with database driven real estate investing web sites that also automate most tasks of real estate investing.