Posts Tagged ‘real estate investor website’

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4 things you must know before talking to motivated sellers

Monday, January 30th, 2012

Most of the best deals in real estate investing come from people who are motivated to sell their houses.   Even though the market has so many houses sitting there without buyers, not all sellers are motivated enough to leave enough room for you to make a profit.

Even the ones who are motivated may not have deals that could make you a profit.

It is therefore necessary when you talk to sellers that you weed out potential time wasters without turning off potentially good deals.

Here are 5 things you must know before you talk to the next motivated seller.

1) Do not waste your time
You must be the one to lead the direction of the conversation. You must direct it in the direction that provides answers to all the vital questions you need to determine if you have a deal or not.

Most buyers start talking about their beautiful house, updates they have done, nice neighborhood, and so on. Most of them are attached to their house and can continue for hours if you do not lead the conversation.

None of this information is of any value to you unless you can buy their house at a price that makes you a profit.

I make sure that I always have a script with a list of questions they must answer in the conversation.  the questions can be answered in any order, but I must know if I can make the deal happen or not within 2 minutes.

First, you must deal only with motivated sellers.  If they cannot tell you the mortgage balance, they are not motivated enough.  Most motivated sellers have no problem talking about their mortgage balance; they talk about it as casually as the number of rooms.

In my business, by the time I talk to motivated sellers, they have already been pre-screened and pre-negotiated with by my real estate investor website. A few of them will still prefer to call, and they usually have to be motivated enough to leave a voice message.

My virtual assistant then calls them and fills all the information on my website.   By the time I get to talk to them, I already know if it’s a deal or not.

This way, I avoid wasting my time or the sellers time with houses I might never buy.

2) Develop rapport
Do not  represent yourself  as Mr. Big Corporate House Buying Company.  You are just a regular guy that wants to buy their house as an investment property. Their house seems to meet your needs.

Build rapport with them as you talk, especially when you establish you can make the deal happen.

3) Listen, listen, listen
Listen, listen, listen – and since you are leading the conversation, learn how they got into the predicament, what repairs are needed, etc.

You mainly need the information that you need to determine the level of motivation, asking price, equity and repairs.
4) Negotiate
Always negotiate lower even though the asking price might look low.  Most people might feel like they got a raw deal if you do not negotiate.

You can negotiate on appliances, closing costs or even furniture, not just the price.

And always make an appointment to go see the house if the deal looks good at the first glance.

This will stop them from shopping your competition.  You can always cancel the appointment if you later think the numbers are not good for you.

As long as you remember to treat them nice, with respect and with sensitivity, they will be as keen to sell you their house as you are to buy it.

When your real estate investing business is run from an interactive real estate investing website, the website tells your story for you, pre-educating motivated sellers how you buy houses. It also automates most aspects of real estate investing, so you close more deals using less time, money and effort. Learn how you can employ such a website so you receive pre-screened and pre-negotiated deals ready for you to make an offer in just a few minutes.

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How To Sell Houses Fast On Autopilot

Monday, January 23rd, 2012

To be successful in real estate investing, you must sell your houses fast.   This is quite important in a slow market where houses can sit for months with no buyers, increasing your holding costs.

Having a means to accelerate this process is therefore important, and whenever possible, employing every tool at your disposal to sell your houses fast is a must.

In this article, we look at how to automate the process of getting potential buyers for your houses.

You must first remember that real estate is a face to face game.  A buyer must come to see the house before they buy it.

But the process of acquiring those buyers can be automated, and the end result is that you can sell your houses much faster.

I highly recommend and use squeeze pages.  A squeeze page requests your name and email in exchange for something you need.

In general do not ask for more than name and email; the more information you request, the less the response you will get from your squeeze page.

You end up creating a list of buyers who have money and buy in your local market.   These people are likely to buy your next deals without more advertising.

Let us look at some simple examples:

Squeeze Page Example 1:
When wholesaling my properties, I set up a squeeze page that asks for name and email to access a list of highly discounted properties.

In order for them to view those properties, they must provide their name and email, and they are instantly redirected to the page with property listings.

This is how I built my first buyers list.  I advertised my properties on the local newspapers and gave them a website address instead of a phone number.  The website address had a squeeze page.

I ended up with a list of about 200 very responsive buyers.

They ended up buying a few properties from me.

Squeeze Page Example 2:
This type of squeeze page must be built into your real estate investor website.

Properties listed on your website show a summary page with a list of properties with the estimated market value, sale price, equity, etc.
The information is just enough to build their interest.  They must click “More Details” to see more information.  A squeeze form in a lightbox then pops up requesting for name and email to access full details.

This is my favorite and consistently gives me more potential buyers than the first squeeze page.

Autoresponders
Automation is never complete without autoresponders.   An autoresponder sends previously written email messages at pre-timed intervals.

For instant once they sign up, an instant email is sent saying something like “Thank you for joining our buyers list. We will be sending you deals that meet your needs as soon as we get them.”

Over the next few days, they will be getting helpful messages automatically.   This helps build rapport and provide more information such as phone number, areas they buy from, types of properties, etc.

This information helps you in your marketing, so that potential buyers keep getting the exact type of properties they need.

Learn how you can automate your real estate investing business with a real estate investor website fully equipped with all the tools necessary for selling your houses fast, as well as buying houses. The end result is that you close more deals using less time, money and effort.

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How To Buy Houses At The Right Price For Real Estate Investing

Monday, January 2nd, 2012

In real estate investing, buy low sell high is a very common expression.   Though it sounds quite obvious, it is not always easy to buy houses at the right price.

Your buying price must be low enough to make you profits whether you sell them right away or keep them as cash flow properties.

So how do you determine the best price for your property?

A few years ago, it was not un-usual to buy a house at 80 cents on the dollar and wholesale it for a tidy profit because the market supported it.  In fact, you always expected the price of the house to go up within a few months.

In the current market, when you buy a house, you expect the price to go down.   Almost every home owner has lost some equity in the home in the last one year.

When buying a house, you must consider this fact.  Today, the regular price for wholesale properties is 60 to 65 cents on the dollar minus repairs.

Also, tenants have become more choosy since there are more houses to chose from, and are likely to go for a house with a pristine rehab job.

This has made rental prices more competitive.

When you are buying houses, it is necessary to make sure you let the seller know these facts.

So I always let a seller know that even though it seems like they are giving me a deep discount on their property, I have to fix it, then sell it, probably hold it for months and eventually sell it at a deep discount.

And probably I’ll not be able to sell it at all!

I explain that I might lose most of my profits when I hold it.  When most sellers understand these facts, most  of them relax.

I like to make this clear before I can make an offer.  I have come to learn that even though motivated sellers really need to get rid of their properties, they do not like to feel like they are being taken advantage of.

Once they understand the current market conditions, then I can make my offer – and it offer does not look too low-ball and the seller is likely to accept it.

Why do you need to explain all this?

In the current market, it means you must buy houses much cheaper than we used to just a few years ago since you also must sell low in order to sell it at all.

If you buy properties on terms such as lease options, it is also necessary to do this. You must remember that even though the price for properties that you buy on terms is usually higher, it must still be low enough to cater for the facts above.

This way, in a year or two when you try to sell it, the price at that price will support the sale.

When buying houses, it is necessary to to pre-educate motivated sellers so they understand how you buy houses. It is also important to generate leads and follow up with them automatically to convert them to motivated sellers automatically. Find out how an automated real estate investing website can attract, pre-educate and deliver motivated sellers fully pre-screened and pre-negotiated so you close more deals using less time, money and effort.

 

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New Designs For Real Estate Investing Websites Released

Wednesday, November 30th, 2011

A real estate investing company, www.RealEstateInvestorsWebsites.net has unveiled new designs for real estate investor websites. These new designs give real estate investors numerous options to customize their websites to fully adapt to their business models.

Real estate investors can run their business without any restrictions as to what they can do with the websites whether they buy houses, sell, rent or wholesale houses, or even if they are looking for private money. The websites can also be adapted to support any real estate business models.

The websites are run from a simple virtual back office that controls all aspects of the real estate investing. They come pre-loaded with over 140 designs. Any design can be loaded at any time with a single click of the mouse, while preserving the content.

They also come equipped with pre-loaded sales oriented content written to convert visitors to closed deals. A life-like video speaking model instantly captures attention delivering a down to earth, believable message that relates to the visitors needs, increasing conversion.

With pre-loaded follow-up autoresponder messages, the websites automatically follow up with leads delivering pre-timed helpful information that they find useful. These messages are written to convert cold leads to motivated sellers who are ready to sell their houses.

A real estate investing business must be fuelled by a constant supply of responsive leads. That is why the websites are delivered optimized for search engines targeting the local market. Real estate investors therefore get leads right where they do business.

For more information, visit http://www.realestateinvestorswebsites.net/ or call 214-227-8718.

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How To Identify Motivated Sellers For Real Estate Investing

Monday, November 21st, 2011

One of the most important things that determine the success of real estate investing business is availability of good deals. Unless you can buy properties cheaply, you are unlikely to make profits with most real estate investing business models.

Motivated sellers are my best source of great deals. When you are buying houses, you will come across all types of sellers. You must be able to identify the motivated sellers who drive your business.
Of course the more targeted your marketing is, the more motivated sellers you will attract in your business. I am particularly fond of targeting people with legal trouble who own real estate. These are most likely to be motivated sellers.

If you also do general advertising such a classified ads, bandit signs, and so on, you are likely to attract all kinds of people looking to sell their houses.

So how do you identify the motivated sellers? The easiest way to do this is to divide them into categories.

1) Unmotivated seller
This is the person that thinks their house is the best in the sub-division. They have taken great trouble to make sure it’s perfect for the next owner occupier.

They have probably tried to list it with their Realtor, or even for sale by owner, but have not been successful. In most cases they are looking the the full market price.

They will not be willing to discuss details and numbers, such as their mortgage balance.

Of course, you will never make money from these type of deal, so you are better off forgetting it.

2) Luke-warm seller
This is the type of person who calls you and says he might be willing to let you buy his house, and asks you to explain how you work.

He will listen keenly, maybe ask questions, but again is not very forth-coming with necessary information such as mortgage balance.

He will probably tell you he has been trying to sell it for say, $150,000 and ask you to make him an offer. He will probably ask you to go see the house first before you even know the numbers.

Even though he will show the interest to be flexible enough to negotiate, you are unlikely to get a good deal from him.

Of course if you are a savvy real estate investor, you never make an offer unless you have all the numbers such as the fair market value, repairs, mortgage balance and so on.

You could end up wasting a lot of time driving to see many such properties and not get any deals out of it.

Usually I ask him to give me a call with all the numbers before I can make him an offer.

3) Motivated seller
This is the person who really needs to sell their house. Maybe they are behind on their mortgage payments or even facing foreclosure.

Probably they have tried to sell and see no other way out. They will give you all the information you need without hesitation. Most of them just want to get out of the mortgage.

In my business, most motivated sellers submit their information through my real estate investor website, so by the time I call them, I already know whether I can make the deal happen or not.

If I pre-screen such a seller on the phone, the conversation is likely to take less than 5 minutes and they provide all the information I need.

This is the only type of seller I deal with in my business. This is the only type of seller where you are likely to get great deals that can make you a lot of money.

Successful real estate investing requires that you pre-educate potential motivated sellers about how you do business to close more deals. Learn how an interactive real estate investor website can pre-educated motivated sellers for you, pre-screen them and pre-negotiate deals for you saving you time, money and effort allowing you to close more deals.

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How To Identify A Good Deal For Real Estate Investing

Tuesday, October 18th, 2011

The current real estate market continues to deteriorate and house prices continue to go down.  More and more people need to sell their houses or lose them to an already saturated market.

We are likely to continue seeing this trend for a while, which means house prices will continue going down.

So how do you identify a good deal that will hold its value until you sell?

Most home owners looking to sell their houses now understand that the value of their house is quite unstable.

They understand that their houses are losing value every day, and that they cannot rely on prices just 2 months old.

They also know that they can no longer sell their house at market value any more.

Too many houses are sitting in the market that you can almost certainly negotiate the price down on most properties even if the asking price is well below market value.

Motivated sellers know that you must also give a discount when you sell your properties, so they do understand the discount they give you will be passed on.

If you buy, fix and sell for instances, you can end up holding your houses for as long as 6 months.

How much value will the house lose in this time?

If you do not answer this question before you buy, you are likely to end up paying too much for your investment properties.

Even if you wholesale houses, you still need to answer this question.   How much will your buyer need to discount the property when they sell?   As a general rule, you can only wholesale houses if you leave enough money for the wholesale buyer to make money also.

Lots of investors have previously been quite comfortable buying houses at 70 cents on the dollar less repairs.  Some real estate investors still use these numbers.   In this market, 60% minus repairs is barely enough.

If you buy properties to hold as rentals, then these numbers can work perfectly.

If you fix properties to sell them on retail, then your numbers must cater for long holding costs and associated price drop.  Naturally you should cater for the discount you will give when you sell!

These days, a discount of as much as 15% to 20% is not uncommon.   Is that enough to make you a profit?

Motivated sellers understand this quite perfectly, and I find it easy to use it to negotiate my prices.   Of course, the discounted dollar figures they give you might look big.  Any good real estate investor knows that we work with percentages, not dollar figures.

Once I explain my numbers in percentages, they can easily see how it small my margin really is.  Once they realize you are not taking advantage of them, they will sell their house to you at a price that makes you a profit.

Have you seen a drop in profits in the current market because you see to be out-priced by the drop in house prices?  Get more in-depth articles in our real estate blog and find out how you can run your business from an interactive real estate investor website that automates most of your business so you make more while spending less time, money and effort.

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How To Handle Second Mortgages When Doing Short Sales

Sunday, October 2nd, 2011

Short sales can be complicated and sometimes frustrating. From convincing a home owner that a short sale may be the best way to go to collecting paperwork and endless phone calls, the process can become tiresome.

It gets even more complicated when there are junior liens, such as a second mortgage. So how do you deal with junior liens in a short sale? This article shows you how you can make lots of money negotiating junior liens.

As a real estate investor, you probably come across houses where the owner owes more than the value of the property. Actually these properties seem to have become more so common in the current real estate market they seem to be the majority of homes for sale.

If the owner has more than one mortgage, it is possible to negotiate a short sale for both liens separately. This presents a huge opportunity when you are able to negotiate these junior liens.

The owner of a junior lien mostly stands to walk away with nothing in foreclosure. They are therefore more than willing to accept a small fraction of their mortgage balance in a short sale negotiation. Do not be surprised if you pay $5000 for a $50,000 lien.

In the meantime, the holder of the first mortgage an negotiate as must as 15% to 20% of the mortgage balance. You end up creating a lot of equity by negotiating these two liens, creating an opportunity where none seemed to exist.

What challenges do you face in these negotiations?

1) Motivated sellers
The first challenge is convincing the seller that a short sale may be the best way to go. Even though every lender lets defaulting home owners know about foreclosure options, home owners may not have any idea how to do a short sale.

Secondly, short sales can take a lot of time, so the home owner must be willing to wait this long.

They must work with you to provide the tedious paper work required for a short sale, especially when they have to replicate this effort twice.

Of course, they also need to know that short sale may not get approved, and their home could go to foreclosure if negotiations fail.

2) Banks
You must be ready to submit two complete short sale packets. You must be ready to follow up and make sure the paper work has been received. You must be ready to make all the phone calls to each lien holder  and stay close to the process at all times.

If the property was already in foreclosure, you must make sure the lender will stop foreclosure process as you negotiate the short sale. It is not uncommon for a property to be foreclosed in the middle of  a short sale negotiation.

You have to remember that approval of just one of the liens may mean the deal cannot work as investment property.

3) Closing
Lenders usually give some time to allow for closing. Before a short sale can be approved, thy need to see proof of funds. This can be a pre-qualification letter from a lender.

You must have the money to close within the time allowed by the lenders or the property goes back into foreclosure.

Ultimately, you can create a lot of equity by negotiating junior liens which can in turn create big profits for you.

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How To Sell Your House Faster With Owner Financing

Sunday, August 28th, 2011

In today’s real estate market, we are seeing more and more properties for sale flooding the market, but fewer and fewer buyers for these properties.  The result is that the house prices keep going down every month.

Real estate investors therefore find it harder and harder to sell their properties like they use to.
Likewise, if you are looking to sell your house even if you are not a real estate investor, you find yourself stuck with properties that generate little or no interest from buyers.

In this article, we look at how seller financing can generate interest from buyers resulting to a quick sale even at a higher price.

What is seller financing?
In seller financing, the seller agrees to carry part or whole of the financing for his property.   The seller probably has no mortgage, or probably owes a mortgage on it.

In either case, you may need advice on how to structure the deal and close it properly.   Make sure you talk to your CPA and real estate attorney.

When the seller accepts to owner finance the property, the buyer pays a down payment.   The seller then receives monthly payments just like a bank.

Why seller financing?
The days  when just staging your property was enough to sell it are long gone.   Why should a buyer choose your property when there are numerous other properties in the neighborhood  are selling for a lower price?

Before a buyer ever comes to see your house, they will have to be attracted to it by the terms you have set for the sale.  seller financing attracts a lot of attention for your properties.

With the banks tightening their lending procedures, most people can no longer qualify for a conventional mortgage.   Lots of people have also ended up with bruised credit.  These buyers can only own properties through owner financing.

As a seller, this makes owner financing a great way to generate a lot of interest and possibly even end up selling it at a higher price.

The best price is estimated from comparable sales in the area.

It is important to be careful which properties you use as comparable sales.  Properties that have been sold with seller financing carry a higher price than others sold in the conventional way.  Therefore, its price may not reflect the true value of similar properties.

With seller financing, you end up selling your house faster, even at a higher price.

In a market with so many properties for sale and few buyers, real estate investors that adapt to changing trends are the ones that continue to make profits.   seller financing allows them sell their properties faster where others cannot.

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Posted in House Flipping Website, Private Money Websites, real estate investing, Real Estate Investing web sites, Search Engine Optimization | 3 Comments »

Upgraded Websites For Real Estate Investing Released

Wednesday, August 24th, 2011

A real estate investing firm that also develops websites for real estate investing, www.RealEstateInvestorsWebsites.net, has rolled out an upgraded version of their real estate investor websites.

Real estate investors can now pre-educate potential motivated sellers by providing educative Ebooks that benefit people looking to sell their houses. These leads can then automatically continue to receive daily follow-up messages that provide value to the motivated sellers’ needs with a goal of converting them from prospects to people that sell their houses.

A real estate investor will therefore convert more cold prospects to closed deals while using less money, time and effort.

The websites also come integrated with social media such as Facebook, Twitter, LinkedIn and others so that they can reach more prospects through the social media. This is also quite effective when real estate investors are selling houses in their inventory, enabling them to be more exposed to the market through social media.

The websites come with numerous designs and time-tested, effective copy that converts cold leads to motivated sellers or private money lenders. This means that a real estate investor can have his website set up and ready for business within one hour.

In order to convert more visitors to motivated sellers or clients, the websites come equipped with a life-like video speaking spokesperson that commands instant attention and delivers a down to earth believable message that relates with website visitors.

With superior search engine optimization, real estate investors can attract more leads through the search engines and convert most of them to motivated sellers or clients using less time, money and effort.
For more information, visit www.RealEstateInvestorsWebsites.net or call 214-227-8718.

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Attracting Targeted Clients Through Search Engine Optimization in Real Estate Investing

Saturday, August 6th, 2011

An effective website for real estate investing is necessary for the success of a real estate investing business. A website that receives few or no visitors brings little to no money. The secret to having a successful website is to receive targeted visitors who are interested in what you offer.

A website that attracts visitors through the search engines is therefore a big asset for a real estate investing business. In this article, we cover how to optimize a website to attract leads, and closed deals, through the search engines.

What is search engine optimization?
Search engine optimization (SEO) is the process of making a website popular in the search engines thereby achieving higher ranking for the keywords it is optimized for. A keyword or key phrase is the term a person looking for your services is likely to type in a search engine such as google.

Whether we are referring to a single word keyword or a long tail key phrase, we will refer to it as just keyword for our purposes.

Search engine optimization comes in two parts:

1) On-site search engine optimization
This involves making sure the content of the website talks about the keywords you wish to target. If you buy houses, this could be keywords like we buy houses, sell your home, sell my house, etc.

The keywords must be included in the title, meta description and the content. Keywords in the meta tags play little to no role. Keywords in the domain name can play a big part in achieving superior search engine ranking.

2) Off-site optimization
Off-site optimization involves creating one way links from third party websites to your website. Search engines consider websites with more links pointing to it as being more popular than those with few or no links and are ranked more highly.

There are lots of elements involved between these two, but your website must include these two to be highly ranked by search engines.

How do you target the right keywords?
Every business starts with market analysis to find out if it is worth investing your time and money in that niche. Once you have decided what you want to do, you then narrow down on the right keywords.
It is always a good idea to be as narrow and targeted in your keywords as possible. For example, the term real estate would be too broad and most likely, too competitive.

First, it would take a lot of effort and money to rank highly for this keyword. Secondly, most of the visitors you get are not likely to convert into clients. Likewise, the keyword we buy houses is likely to be too competitive.

In real estate investing, the best keywords are the ones that target a small (narrow) niche and possibly your geographical location. For example, the keyword sell my house in Dallas is much more effective than just sell my house.

This way, your website will attract very targeted visitors who are likely to be looking exactly for the services that you offer. It is also likely that you will rank much higher, more easily with less effort and money when your website has a targeted niche market.

Why is SEO important?
Obviously, getting high rankings in the search engines will bring you new clients, maybe for years to come. In real estate investing, most real estate investors do nothing after they get their websites. They never optimize them, and just hope people will somehow find them now that they have a website!

This puts you at an advantage – just a little input or some modest SEO on your website is likely to put you in a leading or top position for your keywords in your local market.

The competition is not too much in this niche, and you are likely to stick at the top for years with the right search engine optimization for your website. This can mean continued business and profits for years to come just with a one-time targeted search engine optimization.

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