Access to unlimited private money is essential to success in real estate investing business. Once you have private money, you can finance as many deals as you can find with little or no limitations.
It follows that you must approach potential private money investors and convince them to lend you their money for your deals. This is where most real estate investors get nervous.
This article covers how to approach potential private money lenders and sell your ideas to them.
As soon as you identify potential people with money to invest, you then convince them to invest in your deals. This means that whenever you get new deals, you will be presenting them to your private money investors for funding.
Lots of real estate investors first look for deals before they can approach potential private money investors. Although this could be a safer approach, you stand the chance to lose the deals before they can get funded. You might also have to leave out lots of good deals untouched.
Also, if you are using a broker to help you find deals, they are unlikely to spend their time working for you unless they know you have the money to make the deals happen. They will be comfortable to work for you once they know you have the money.
You are therefore in a better position if you can approach them before you get the deals.
This method is more aggressive but gets you better results.
Some prior preparation is necessary in order to convince potential private money investors:
1) Get a private money investors website
Start with this as the first thing you do. Even though you will talk to all your private money investors, you need them to learn about you as much as possible.
A good private money investor website will help break the ice for you and tell them your story before you talk to them. By the time you talk to them, you will be done with basics and discuss deals you may have for funding.
You can also present the deals you have on your website. We recommend a good website at the end of this article.
2) Draft a convincing sales letter
If you have already identified potential private money investors, contacting them will be the next step. This part can be tricky.
When you send them a letter, it must provoke their interest with a strong call to action without being aggressive.
For this reason, you need to spend some time drafting a good sales letter. Once to two pages is enough without being aggressive.
Be sure to provide your website address and full contact information to make it easier to contact you. You can also follow up with them with a phone call after a few days. They will most like already know about you by the time you talk to them.
3) Present your deals
The next step will be to present your deals for funding once you have them ready.
As long as they look attractive to them, you are funded!
Successful real estate investors need to have a ready source of private money to finance their deals whenever they need to. A real estate website that targets private money investors and convinces them to invest in your deals is therefore necessary for your business. Find out how a private money investor website can super charge your real estate investing business.
