Posts Tagged ‘Buyers list’

How To Build A Responsive Buyers List In Real Estate Investing

Monday, February 13th, 2012

Successful real estate investing largely depends on selling the houses you acquire quickly.   This applies to most business models such as wholesaling, or selling on terms such as lease options.

Building relationships with people looking to buy the houses you sell is the biggest asset in real estate investing.

In this article, we look at how to build and maintain a responsive list of potential buyers.

Your buyers list is your most valuable asset and should be tended very gently.  The more responsive it is, the higher the chances that you will sell your houses to members of your buyers list.

There are two types of buyers lists:

1) Wholesale Buyers List
This is a list of people looking to buy properties at wholesale prices, usually real estate investors.   You must build a wholesale buyers list if you flip houses at wholesale prices.

2) Home buyers list
This is a list of buyers looking to buy houses to live in.  In most cases they are not looking to buy investment properties.

People looking for creative financing like lease options fall in this category.

Obviously, a list of buyers in your local market is the most responsive.   A list of nationwide buyers is less response.

The size of your list may not be so important as long as the list of buyers in your list are people who are currently buying properties where you live.

Someone who is not currently buying houses has little to no value in your list.

How to build a responsive buyers list

The following things are mandatory to building  a buyers list:

1) Get a real estate investor website
Your buyers must have a place to sign up to your list.  For this reason, a website is a must.

The website must be integrated with a buyers lists or the capability to create mailing lists as you wish.  Then they can sign up to this list as you want.

Ideally, the website should also allow you to create squeeze pages or landing pages that ask for their name and email (maybe also phone number) before they can access your properties.

Alternatively, it should allow asking for contact information before they can view full property details.

2) Advertise your properties
Your ads must prominently feature your website address no matter what type of advertising you run.  A phone number is not enough; it will not collect a buyer list for you.

This is the work of a real estate investor website. Whether you advertise through bandit signs, radio, newspapers, Craigslist, etc, you must provide your website address.

I built my first buyers list by advertising my wholesale deals on our local newspaper, Dallas Morning News.  Instead of a phone number, I gave them a web address with a list of houses for sale.

To access full property details, they had to provide their contact information.  I ended building a list of around 200 wholesale buyers in my local market.  These buyers used to buy every wholesale deal I found.   In most cases I had a buyer the same day is sent out an email for a wholesale deal.

Find out how you can run your business from an automated real estate investor website for both buying and selling houses increasing the efficiency with which you close deals. Specifically, find out how a website for selling houses can help you sell your houses fast by automatically building a buyers list for you as you sell, among other features.

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Posted in House Flipping Website, real estate investing, Real Estate Investing web sites, Real Estate Squeeze Pages | No Comments »

How To Sell Houses Fast On Autopilot

Monday, January 23rd, 2012

To be successful in real estate investing, you must sell your houses fast.   This is quite important in a slow market where houses can sit for months with no buyers, increasing your holding costs.

Having a means to accelerate this process is therefore important, and whenever possible, employing every tool at your disposal to sell your houses fast is a must.

In this article, we look at how to automate the process of getting potential buyers for your houses.

You must first remember that real estate is a face to face game.  A buyer must come to see the house before they buy it.

But the process of acquiring those buyers can be automated, and the end result is that you can sell your houses much faster.

I highly recommend and use squeeze pages.  A squeeze page requests your name and email in exchange for something you need.

In general do not ask for more than name and email; the more information you request, the less the response you will get from your squeeze page.

You end up creating a list of buyers who have money and buy in your local market.   These people are likely to buy your next deals without more advertising.

Let us look at some simple examples:

Squeeze Page Example 1:
When wholesaling my properties, I set up a squeeze page that asks for name and email to access a list of highly discounted properties.

In order for them to view those properties, they must provide their name and email, and they are instantly redirected to the page with property listings.

This is how I built my first buyers list.  I advertised my properties on the local newspapers and gave them a website address instead of a phone number.  The website address had a squeeze page.

I ended up with a list of about 200 very responsive buyers.

They ended up buying a few properties from me.

Squeeze Page Example 2:
This type of squeeze page must be built into your real estate investor website.

Properties listed on your website show a summary page with a list of properties with the estimated market value, sale price, equity, etc.
The information is just enough to build their interest.  They must click “More Details” to see more information.  A squeeze form in a lightbox then pops up requesting for name and email to access full details.

This is my favorite and consistently gives me more potential buyers than the first squeeze page.

Autoresponders
Automation is never complete without autoresponders.   An autoresponder sends previously written email messages at pre-timed intervals.

For instant once they sign up, an instant email is sent saying something like “Thank you for joining our buyers list. We will be sending you deals that meet your needs as soon as we get them.”

Over the next few days, they will be getting helpful messages automatically.   This helps build rapport and provide more information such as phone number, areas they buy from, types of properties, etc.

This information helps you in your marketing, so that potential buyers keep getting the exact type of properties they need.

Learn how you can automate your real estate investing business with a real estate investor website fully equipped with all the tools necessary for selling your houses fast, as well as buying houses. The end result is that you close more deals using less time, money and effort.

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Posted in real estate investing, Real Estate Investing web sites, Real Estate Squeeze Pages | No Comments »

How to market properties for sale on real estate investing

Sunday, February 27th, 2011

Whether you are buying or selling houses, your real estate investing business must be driven by marketing and generating leads that either sell you houses or buy your houses.

This article focuses on marketing properties that you have for sale and how to reach out to potential buyers and sell your houses fast.

Of course, the main assumption when you are marketing is that you have prepared the house for sale. This may involve staging, general cleanup and presenting it in a way potential buyers will get interested.

You need to get a few things in place:

1)      Get a real estate investing website

You must have a stage for presenting your properties. A good real estate investing website serves this purpose.

From a good website, you can create description for the house, upload pictures, any documents such as disclosures, comparable sales, etc. You can also present video virtual tours if you have any.

Your real estate investor website acts as your staging platform for your properties. Check the end of this article for a good recommended website.

2)      Build a buyers list

A buyers list is a list of buyers who may be looking to buy houses where you buy and sell. Again, a good real estate investor website is necessary – it acts as the place to manage your buyers list and send out email messages to potential buyers.

3)      Target your market

You must have a geographical target market where to direct your marketing campaigns. Most likely you will want to target the immediate neighborhood more aggressively than places farther away.

4)      Humanize your marketing message

Do not describe your property like a thing. Describe its unique features and how they appeal to the needs of the buyer.

Highlight how these advantages help a potential buyer. Instead of saying located near a school or park, say something like “your kids can walk to the nearby elementary school or play in the nearby park”.

You must appeal to the emotional psychology of potential buyers by highlighting benefits rather than features.

5)      Target all marketing media

Some people read newspapers, others search on the internet.

Of course the first thing to do is to email the property to your buyers list! Your buyers list contains people who are looking to buy in your local area. Do not be surprised if you get your buyers here.

Make sure you post your property in all marketing websites you know, including places like Craigslist, Kijiji, etc.

Make sure not to forget social networking media like Facebook, Twitter, etc.

Target your local newspapers signs in front of your property, leaflets in your community bulletin boards, bandit signs if your city allows it.

And always make sure you send them to your website to view full property details. It is from your website that they get a chance to join your buyers list

6)      Review your marketing

Always have a way to determine the success or failure of your marketing and to change at a moment’s notice.

Remember marketing is a numbers game. Good luck selling your properties!

No matter what your real estate investing business model is, your real estate investing business can be more efficient so you spend less time, money and effort closing more deals. Learn how you can manage all aspects of real estate investing and automate your business from a real estate investor website that runs real estate investing.

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Posted in House Flipping Website, Private Money Websites, real estate investing, Real Estate Investing web sites | 1 Comment »

How To Build A Buyers List For Real Estate Investing

Sunday, February 20th, 2011

Even in a depressed real estate market, having a list of potential buyers for your properties dramatically increases the speed with which you sell your properties.

This list is called a buyers list, a critical element in the power toolbox of a real estate investor. This article guides you how to build an effective buyers list.

I hear most real estate investors say they want to build their buyers list before they can buy their first property. Which comes first, the buyer or the property?

It depends on how you look at it. Once you get a property, the process of selling it must involve building your buyers list. You should never hold off buying your first good deal because you don’t have a buyers list.

1)      Get a real estate investor website

This must be the highest in your priority list. You must have a place to manage your buyers list. A good real estate investing website should take care of this.

Potential buyers can sign up on your website to be notified when you have new deals. If you already have properties for sale, only give them access to property details once they have provided their contact information.

In other words they must join your buyer list before they can view property details.

If you do not have properties for sale you can use an effective squeeze page, or landing page that convinces them to join your buyers list before they can access your properties.

They will get an instant email thanking them for joining your buyers list and that you will be sending them deals or homes as they become available depending on their needs.

A good real estate investor website also comes with the ability for your visitors to network your deal in social networking media like facebook, twitter, etc. Visitors should also be able to email the property to their friends.

These come back to your website and join your buyers list.

2)      Advertising properties for sale

Any ad you place anywhere must have your website address where to view the property. I built my first buyers list of about 200 real estate investors on newspaper ads. I never provided a phone number, just a web address that had a squeeze form.

They had to provide their name, email and phone number before they could view my properties.

In today’s market, you can also advertise in places like Craigslist and other online media. Always make sure they go to your website.

In addition, you can also provide a phone number with a voice mail that also points them back to the website. By the time you have to talk to anyone, they have probably already joined your buyers list.

A good real estate investing website is suggested at the end of this article.

3)      Sending out your properties

Once you get new properties for sale, you just send it from your website by email. Remember that your buyers list contains people who buyer properties in your local area. I have sold wholesale deals in a few hours after emailing it to my buyers list.

Successful real estate investing must be driven by closing more deals spending less time, money and effort. Automating tasks and running real estate investing business is streamlined by having a real estate investor website that cuts down your work load while making you a more efficient deal maker.

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Posted in Real Estate Investing web sites | 1 Comment »