Your marketing materials can only be read if they are opened.  They must be noticed before they are opened.
 If your mail piece looks just like all the others, it will be trashed with the rest.

So how do you make your marketing pieces stick out?

1) Letters
When sending letters, you can make sure it sticks out by

a) Colored envelops
An envelop that is not white always sticks out.   My testing shows that the old fashioned “air mail” envelop with blue and white stripes on the edge has the best effect.  However it seems these envelops are for overseas mail, are rare and expensive.

 Yellow envelops are quite noticeable and effective in capturing attention.  In my area I get them quite cheaply, just a few dollars more than traditional white envelops.   Instead of printing directly on the envelop, I always use a sticker.

I use a huge, over-sized  luminiscent green sticker printed in custom hand-writing fonts.   These fonts are freely available on the internet.

I always make sure I use un-usual stamps that stick out.

 Every week, I send out 100 to 200 targeted letters in my real estate investing business.  It takes me less than 1 hour to print the letters and stickers and to insert the letters to envelops and seal them – I have equipment for this.

 I pay for someone to stick stamps and address stickers.

b) Whether you use a colored paper or white one for the mail piece, always  make sure your letters are sympathetic and personal.   You will look more real than the other screamers and they will respond to you.

Remember motivated sellers are distressed and need to be treated with sympathy.   If your letter connects with them emotionally, it is a winner.

2) Post cards
 The post cards you send also need to be brightly colored.  Yellow or brightly colored post cards are always preferred.

 In my real estate investing business, I use glossy post cards.   I always use a sticker with a different screaming color that is hard to ignore.

I like a bright red or green luminescent sticker.  Yes, over-sized stickers are the best.

The message of the post card is always direct, all-inclusive and personal.   The less words you use, the more effective it is.

A cluttered post card with too many words is likely to get ignored.

3) Repetition
 Sending more than one mail piece is one of the most important things in direct marketing.   I send out 2 mail pieces spaced 30 days in my real estate investing business.

 You can get as much as twice the response when you follow up.

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Tags: direct marketing, post cards, real estate investing, real estate investing website, real estate investor

This entry was posted on Saturday, March 19th, 2011 at 8:10 pm and is filed under Real Estate Investing web sites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.