Archive for the ‘Real Estate Squeeze Pages’ Category

Real Estate Investing Marketing Messages That Get Results

Tuesday, March 22nd, 2011

Assuming your real estate investing letters get opened, what drives the motivated seller to call you instead of all the other people?

 It is the message in the mail piece that makes all the difference.   It is the driving force behind billions of dollars in revenue generated by effective copy.

 The marketing message must be strong enough to get them call you or visit your website.

 This article concentrates on how to write effective copy for your marketing.
 Motivated sellers get bombarded with tens of letters and post cards, especially when they face foreclosure.   They cannot read all the letters!

They are also in distress, and these letters add to the agony of their experience.

 Suddenly everyone promises to change the world for them.   How can you make them believe you instead of your competition?

 This means that your message must grab their attention, appeal to their emotional needs and have a strong call to action they must act upon. And of course, one that sticks out better than all the others.

Let us look at each in turn.

1) Grab attention
 Your mail piece will be trashed if it does not grab their attention within 20 seconds.   Instant attention is therefore a must.

 They can only read the rest once you have their attention. It should be bold, direct and address a need the motivated seller holds dear emotionally promise to resolve a need the motivated seller holds emotionally.

 In other words, you must convince them that you will deliver relief, which is what a motivated seller needs.

 At the same time you must not be aggressive. Motivated sellers are going through tough times and it is important that you are sympathetic to their situation.

This applies whether you use letters or postcards in your real estate investing business.

2) Appeal to their emotional needs
 It is necessary to be sensitive to their emotional needs even though you must catch their attention.

 Your message must not only promise to buy their house, but also to relieve emotional stress caused by their financial situation.

By providing a solution and appealing to their emotional needs, you will come out stronger and more real than your competitors.

Most of the letters and post cards they receive are aggressive from real estate investors who look like they are swooping on an opportunity to grab their house off their feet.  If your mail piece appeals to them emotionally and sympathetically, you will be the one they call.

3) Have a strong call to action
 A strong call to action is a must whether you market on a website, letters or postcards.   A call to action forces them to take action – call you or visit your website.

 Successful marketing should entice them to visit your real estate investing website.   The website should pre-sell you, tell your story and convince them you are the best buyer for their house.

 Of course the website needs to have a strong call to action which forces them to submit their information online – sending you pre-screened and pre-negotiated deals.

A good real estate investing website is recommended at the end of this article.

Successful real estate investing must be driven by closing more deals spending less time, money and effort. Automating tasks and running real estate investing business is streamlined by having a real estate investor website that cuts down your work load while making you a more efficient deal maker.

How To Build A Good Power Team As A Real Estate Investor

Sunday, February 20th, 2011

The first time most people venture into real estate investing, they are intimidated by numerous things they do not understand about the business. They are scared of doing things wrong.

A smart real estate investor lets professionals do their job. Instead of learning how to do everything yourself, building a power team can help you tremendously in your business.

These tips will help you get off the ground by building the right power team.

What is a power team?

A power team is a team of people who can handle your business needs as a real estate investor. Depending on your business model, you may need some more than others. Here is a list of people you may need in your power team:

1)      Title company – to close  your deals for you. You must get a title company that works with real estate investors. They know all the ins and outs of the business and this makes your work very easy. Once you fax them the contract, they will handle the rest. Most title companies have their in-house lawyers.

2)      Insurance agent – to insure your properties

3)      Home inspector – very important person in your power team. Inspections have saved me sometimes tens of thousands of dollars when buying a property

4)      Contractors – Handy when you need to fix things up. Most real estate investors need rehab work, even if it is minor.

5)      Handymen, general cleaners – Sometimes you these

6)      Mortgage broker – either you need financing, or you need to get your buyer qualified to buy your houses. This is a very important person in your dream team.

7)      Hard money lender or private money lenders – private money lenders are more preferable and cheaper. A real estate investing website for attracting private money is necessary for this. A good website is suggested at the foot of this article.

Hard money lenders lend on the property, not your credit. Identify a good HML to work with.

8)      Appraiser – when selling your properties or refinancing, you may need an appraiser

9)      CPA – to keep your books clean!

10)   Real estate investors – some have cash to buy the properties you have!

11)   Realtors – sometimes you need the services of a realtor, e.g. to buy REOs. A good relationship with a realtor will get you comparable sales on properties, etc.  Get a Realtor who is friendly to real estate investors.

Where do you get all these people?

The best place to get your dream is your local real estate investment groups. Other real estate investors already work with these people. They know who delivers and who does not. Do not be surprised to have your entire dream team ready in one or two networking meetings.

Do you need all the people above?  No, it depends on your business model.

Do not be surprised to find that most real estate meetings are sponsored by vendors. These vendors are your dream team all in one roof! If you do not have such groups in your area a little more research will be needed.

Ultimately, the most important thing in real estate investing is doing deals. Do not be paralyzed and wait to do a deal because you do not have a dream team! You build one as you go.

Successful real estate investing must be driven by a ready supply of private cash available from private money lenders. Targeting these lenders requires you convince them that their money is safely invested in your deals. Learn how you can attract investing cash through a private money website.

How to make an acceptable offer on a bank owned property

Tuesday, February 8th, 2011

In today’s real estate market, most banks have more houses in their inventory than they can handle. They are selling more houses than anyone else in a market with very few buyers.

Making offers that these banks accept is therefore important whether you are a real estate investor or a regular home buyer.

These tips will help you make successful offers to the banks and buy REO houses cheap.

1)      Get pre-qualified

When you are buying a property from a bank, you must first be pre-qualified, or show proof of cash.

 The bank will not consider your offer until you get this, so this should be your first step 

2)      Get a good buyers agent

Almost all, if not all, bank owned houses are listed for sale by Real estate agents. So any offer you make will have to go through the Realtor. You must therefore get a good buyers agent to work for you.

3)      Do your due diligence

Lots of the properties bank have need little or no repair. Be sure you check to make sure no repairs are needed or do a good repair estimate. You will use these to negotiate a better buying price.

Of course, you must have conservative comparable sales to back your offer if necessary.

4)      Order an inspection

Consider this a must when buying a REO property. Banks will rarely fix up houses, but will offer them at a discount when possible.

Make sure your real estate contract has inspection verbage to get you covered.

An inspection will bring out issues you were probably not aware of. This would be a strong bargaining point with the bank which should also bring down your offer price.

Banks will not accept offers which have conditions that they fix the property. You buy this type of property as is where is. Make sure your contract shows this. They will offer discounts based on needed repairs.

5)      Other costs

If the home is in a community where there is a home owners association, make sure that all dues are paid up, and your fees will be prorated from the day you own the property. In foreclosed properties, it is common for fees and fines to accumulate.

These costs should be credited at closing.

Similarly, make sure there are no back taxes owed. Again, these fees should be prorated and credited at closing.

Lastly, make sure the utilities are paid up; you could be stuck with huge bills that were not cleared by previous owner. Make sure this is cleared.

6)      Make offers lower than the asking price

Banks are willing to negotiate. Always make an offer lower than the asking price. Properties that are older in the market will be more discounted than those that are just listed.

In general avoid making more than 10% lower than the asking price. If your offer is rejected, you can always offer a little more depending on the bank’s counter offer.

No matter whether you wholesale houses, do short sales, buy or sell houses or whatever your real estate investing business model is, it is necessary to close more deals using less effort, time and money to make more profits. Learn how you can automate your business using an interactive real estate investor website.

How To Make Offers That Get Accepted In Real Estate Investing

Wednesday, February 2nd, 2011

One of the biggest challenges for real estate investors is to make offers that get accepted. When investing in real estate, buying properties is the basic foundation of any real estate investing business.

Unless you buy properties, you cannot make any money.

Here are a few tips on how to make sure your offers get accepted.

The offer you make depends on the type of property you are buying.

1)      Buying from motivated sellers

If you buy houses from motivated sellers, it is necessary to have the following pieces of information:

a)      Market Value

Do your due diligence to find out conservatively how much the house would be worth in a perfect condition. You cannot make any offer until you have this information.

b)      Mortgage balance

You must get this information before you can make an offer. If a seller is not willing to provide this information, they are not motivated enough. Move on to a motivated seller.

The mortgage balance must allow you to buy the house and still leave you with a profit. Thus means that the offer you give must allow you to own the property free an clear and still make money.

c)       Repairs needed

Based on the information given by the seller, you can estimate the repair costs even before you drive to see the house.

It is necessary to do your own repair estimates before you can make an offer. Of course I prefer to see the house myself.

d)      Asking price

If the owner is asking for too much money given the above 3 pieces of information, you might never make the deal happen.

A good asking price must take into account the market value, mortgage balance and repairs. You can then make an offer based on the asking price. If at all the mortgage balance and repairs allow you to make an offer that can leave you with a profit, by all means do it.

No offer can be too low, but you also have to take into consideration the seller’s needs. If they are facing foreclosure, then they probably need some money to move, or their asking price might be just enough to get away from the property.

If the mortgage balance is too high compared to the value of the house, it does not make sense to make an offer. Move on to the next deal.

When all is said and done, the only bad offer is the one you have not made. Make as many offers as you can. You’ll be surprised how many get accepted.

2)      Buying foreclose properties

The only considerations to make is the asking (listing) price and repairs. The bank is trying to offload their inventory and are willing to negotiate.

In today’s market, most REOs will be listed below market value. Depending on your exit strategy, if the numbers are close to making sense, by all means make an offer.

Remember the banks are willing to negotiate, so always make an offer lower than the asking price.

In order to be successful in real estate investing, it is necessary to close as many deals as possible while spending as little time, money and effort as possible. Learn how you can achieve this by automating your real estate investing business with an automated real estate investor website.

Challenges facing real estate investors in today’s market

Friday, January 28th, 2011

A few years ago, the real estate investing was a wide open playing field where you could do any type of deals. Things have changed with the real estate bubble forcing real estate investors to re-discover themselves to succeed.

Here are a few things that affect real estate investing business

1)      Taking over payments

This is one of the most profitable real estate investing business models. Deals with lease options, rent to own, owner financing, form a big part of most real estate investors income.

Lately more and more states are implementing tight rules that require that you disclose to the lender before taking over payments.

They also require you to disclose to the buyer. Some states do not allow you to do a lease option more than 180 days. This means you have to keep up with lots of paperwork.

2)      No stated income loans

Gone are the days when self employed people could easily get loans. It used to be you just provided proof of your current assets, state what you make per year and you could get funded for a mortgage.

You can no longer do this, so if you are self employed you have to re-think how to acquire your properties.

3)      Hard money credit based?

This comes as a surprise that some hard money lenders need you to fully disclose your income and lend based on your credit.

Even though their rules are more relaxed, you have to shop more carefully to find a real hard money lender for your deals.

4)      Limit on number of properties you can finance

Currently you can finance up to 10 properties if your  income is fully documented and have a credit score of 720 or more.

For each property you buy, you must show cash reserves equal to six months your monthly payment.

Of course you will not be able to document your income if you are self employed!

5)      Seasoning rules

Even if you buy a property with cash, you cannot refinance to cash out until you keep it for 12 months. This means you cannot just move on to your next deal when you want!

If you buy rental properties, you have to take this into account.

And of course if you are self employed, how will you refinance if you cannot disclose your income?

6)      No refinancing properties held in an LLC

This means you have to hold properties in your personal name if you want to refinance. If they are held in an LLC, you have to hold them in your personal name for six months to refinance them.

So what do these new limitations mean? Is it the end of real estate investing as we knew it?

The answer is no. Real estate investors know how to re-discover themselves and are flexible enough to adapt to changing market forces.

Whatever business model you adopt in your real estate investing business, it is imperative that you close more deals by spending less time, money and effort. Find out how you can automate your business with a real estate investor website that runs your business.

How to find the best short sale deals for real estate investing

Monday, January 17th, 2011

Negotiating with banks to buy properties for less than the mortgage balance can make you big profits in real estate investing. Not all short sales are potentially profitable, which some can make you lots of money.

This article walks you through the best sources of profitable short sales.

Even though short sales involve negotiating with banks to get a discount on the mortgage, some short sale deals are a waste of your time.

As a real estate investor, you should aim for those deals that will make you more money

1)      Target motivated sellers directly

The best source of houses for sale is buying houses directly from motivated sellers. This is before the property gets foreclosed.

The motivated seller must be at leat 2 months behind on their mortgage payments to qualify for a short sale.

You can target these motivated sellers by targeting people in legal trouble who own real estate. These include people going through divorce, burned landlords, people with liens, people whi have inherited properties, vacant houses, expired listings etc.

In other words, you target people who own properties they most likely want to sell, even though these properties may not be listed on the market.

2)      Make sure you have enough time

In some states like Texas, when a foreclosure is files by the lender, it is usually foreclosed within 3 weeks. In other states you may have several months before foreclosure happens.

Make sure you have enough time to get the bank’s attention before they have to foreclose on the property. It can take weeks to months just to get the bank’s attention.

3)      Target short sales with more than one mortgage

The holder of a second mortgage can lose 100% of their investment in foreclosure. They are therefore more willing to negotiate than the holder of the first mortgage.

This means you can get 80-90% discount on the second mortgage. If you also negotiate the first mortgage and get 10-20% discount on the first mortgage, you can make a clean profit from such short sale deals.

 4)      Avoid short sales listed in the MLS

Typically, real estate agents will approach banks and list properties as short sales. They are open to any offer they can get, of course the higher the better for them.

Usually no real estate agent will tell you the mortgage balance. And of course you will never know if there is one or two mortgages.

This means you can only make blind offers. As a real estate investor, it is in your best interest to get the mortgage balance before you can make any offer to buy a property.

Even though you can get good deals from listed short sales, you are most likely to offer more than you normally would if you had the mortgage balance. And of course you will waste too much time because most of your offers will be rejected anyway.

Stick to motivated sellers and you will find short sales deals that will make you some good money.

In order to be a successful real estate investor, you must attract motivated sellers, convince them to sell you their houses, make offers that are acceptable and close deals that make you money. Learn how you can achieve this with a  real estate investor web site for buying houses.

Short Sales, Reos Or Motivated Sellers – Which Is The Nest Real Estate Investing Model?

Wednesday, January 12th, 2011

In a market full of mortgages going into default, a lot of real estate investors are never sure which way to go to get the best deals.

Do you get foreclosed REOs from the bank? Do you do short sales to buy the houses for less than the mortgage balance? Or do you stick to buying houses directly from motivated sellers?

This article sheds some light into these 3 situations.

These 3 methods all have their pros and cons; let’s analyze each one:

1)      Buying foreclosed houses from banks – REOs

Banks have a lot of inventory in foreclosed homes and they seem to be piling them up every day. As soon as they foreclose on them, their next step is to put them back on the market to sell them.

There are few buyers, and these properties can sit on the market for a very long time and still get no buyers.

Banks are therefore willing to sell them less than their market value, even more so if they need repairs.

As a real estate investors, shop carefully for good REO deals because not all them will meet your buying criteria or equity argin for you to make a profit.

2)      Short Sales

If a home owner is behind on their mortgage, the bank eventually forecloses on those homes. Before they foreclose, they are often willing to take less than the mortgage balance. This negotiation is called a short sale.

Typically, a bank will do an appraisal to know the exact value of the home. Then they can give you a discount on the mortgage based on their numbers.

A bank that holds a first mortgage is likely to offer very little discount on the mortgage, usually not more than 20% especially if it does not need major repairs.

A bank that holds a second mortgage can lose 100% of their investment in a foreclosure, so they are more willing to negotiate much lower. It is not unusual to get 80-90% discount on a second mortgage.

It therefore makes a lot of sense to do a short sale on a property with more than one mortgage.

Short sales can also take a long time, usually 3 to 6 months. You must therefore have enough patience and capital to last you through such long waiting periods.

Banks can also turn down your request even when all numbers look good. You must therefore be ready for rejection.

Lastly as in REOs, you must close fast as soon as your short sale is approved. Banks will not accept creative financing on short sales.

When all is said and done, you can create a lot of equity and profits as long as you select the right deals, have patience to wait for a long time, can take rejection and you can close fast.

3)      Motivated sellers

There are so many ways to buy houses straight from a motivated seller depending on their situation. This includes creative financing.

You also get the flexibility to negotiate easily if the mortgage balance allows, and you can be as flexible as you need when closing, e.g. you can wholesale a deal right from a motivated seller to a wholesale buyer.

This is always the best way to buy investment houses as long as you can target people in need of selling their houses. 

Learn how you can run your real estate  investing business from a real estate investing website that also automates  your business from http://www.realestateinvestorswebsites.net/website-types

Video Talking Real Estate Investing Websites Unveiled

Tuesday, October 13th, 2009

Press Release

Plano, TX (PRWEB) October 13, 2009 — RealEstateInvestorsWebSites.net has unveiled real estate investing websites with high impact real life video talking spokespeople that instantly captures website visitors attention by delivering a “live” life-like message. The message is designed to deliver a believable solution to their needs in just a few seconds. This will drastically boost conversion rates closing more deals.

Real Estate Investing Website
Real Estate Investing Website

It takes only 20 seconds to capture the attention of a website visitor, or they leave for ever.

 An effective real estate investing website must not only instantly capture the attention of a motivated seller, but it must also quickly convince them that they just found the answer to their needs in a few seconds. This applies to all real estate investing business models.

 ”A real life-like person speaking on your website adds credibility and believability of your sales message leading to more closed deals.”

In keeping with increasing interactivity of the web sites, all websites will now also be delivered integrated with WordPress blog fully optimized for search engines with themes that match any website design. With each real estate investing website fully optimized for local search engine placements, these websites are designed to attract more business every time fresh content is added to the website by boosting search engine rankings.

The web sites also come with a wide choice of designs and features, are easy to use even to computer newbies, and are fully adaptable to suit any real estate investing business model. They also come with an un-equaled automation capability that includes in-built marketing squeeze (landing) pages and a follow-up autoresponder system.

To get your web site or for more information, visit Real Estate Investing WebSites or call 214-227-8718