Assuming your real estate investing letters get opened, what drives the motivated seller to call you instead of all the other people?
It is the message in the mail piece that makes all the difference. It is the driving force behind billions of dollars in revenue generated by effective copy.
The marketing message must be strong enough to get them call you or visit your website.
This article concentrates on how to write effective copy for your marketing.
Motivated sellers get bombarded with tens of letters and post cards, especially when they face foreclosure. They cannot read all the letters!
They are also in distress, and these letters add to the agony of their experience.
Suddenly everyone promises to change the world for them. How can you make them believe you instead of your competition?
This means that your message must grab their attention, appeal to their emotional needs and have a strong call to action they must act upon. And of course, one that sticks out better than all the others.
Let us look at each in turn.
1) Grab attention
Your mail piece will be trashed if it does not grab their attention within 20 seconds. Instant attention is therefore a must.
They can only read the rest once you have their attention. It should be bold, direct and address a need the motivated seller holds dear emotionally promise to resolve a need the motivated seller holds emotionally.
In other words, you must convince them that you will deliver relief, which is what a motivated seller needs.
At the same time you must not be aggressive. Motivated sellers are going through tough times and it is important that you are sympathetic to their situation.
This applies whether you use letters or postcards in your real estate investing business.
2) Appeal to their emotional needs
It is necessary to be sensitive to their emotional needs even though you must catch their attention.
Your message must not only promise to buy their house, but also to relieve emotional stress caused by their financial situation.
By providing a solution and appealing to their emotional needs, you will come out stronger and more real than your competitors.
Most of the letters and post cards they receive are aggressive from real estate investors who look like they are swooping on an opportunity to grab their house off their feet. If your mail piece appeals to them emotionally and sympathetically, you will be the one they call.
3) Have a strong call to action
A strong call to action is a must whether you market on a website, letters or postcards. A call to action forces them to take action – call you or visit your website.
Successful marketing should entice them to visit your real estate investing website. The website should pre-sell you, tell your story and convince them you are the best buyer for their house.
Of course the website needs to have a strong call to action which forces them to submit their information online – sending you pre-screened and pre-negotiated deals.
A good real estate investing website is recommended at the end of this article.
Successful real estate investing must be driven by closing more deals spending less time, money and effort. Automating tasks and running real estate investing business is streamlined by having a real estate investor website that cuts down your work load while making you a more efficient deal maker.
