Archive for the ‘Real Estate Investing web sites’ Category

How To Identify A Good Deal For Real Estate Investing

Tuesday, October 18th, 2011

The current real estate market continues to deteriorate and house prices continue to go down.  More and more people need to sell their houses or lose them to an already saturated market.

We are likely to continue seeing this trend for a while, which means house prices will continue going down.

So how do you identify a good deal that will hold its value until you sell?

Most home owners looking to sell their houses now understand that the value of their house is quite unstable.

They understand that their houses are losing value every day, and that they cannot rely on prices just 2 months old.

They also know that they can no longer sell their house at market value any more.

Too many houses are sitting in the market that you can almost certainly negotiate the price down on most properties even if the asking price is well below market value.

Motivated sellers know that you must also give a discount when you sell your properties, so they do understand the discount they give you will be passed on.

If you buy, fix and sell for instances, you can end up holding your houses for as long as 6 months.

How much value will the house lose in this time?

If you do not answer this question before you buy, you are likely to end up paying too much for your investment properties.

Even if you wholesale houses, you still need to answer this question.   How much will your buyer need to discount the property when they sell?   As a general rule, you can only wholesale houses if you leave enough money for the wholesale buyer to make money also.

Lots of investors have previously been quite comfortable buying houses at 70 cents on the dollar less repairs.  Some real estate investors still use these numbers.   In this market, 60% minus repairs is barely enough.

If you buy properties to hold as rentals, then these numbers can work perfectly.

If you fix properties to sell them on retail, then your numbers must cater for long holding costs and associated price drop.  Naturally you should cater for the discount you will give when you sell!

These days, a discount of as much as 15% to 20% is not uncommon.   Is that enough to make you a profit?

Motivated sellers understand this quite perfectly, and I find it easy to use it to negotiate my prices.   Of course, the discounted dollar figures they give you might look big.  Any good real estate investor knows that we work with percentages, not dollar figures.

Once I explain my numbers in percentages, they can easily see how it small my margin really is.  Once they realize you are not taking advantage of them, they will sell their house to you at a price that makes you a profit.

Have you seen a drop in profits in the current market because you see to be out-priced by the drop in house prices?  Get more in-depth articles in our real estate blog and find out how you can run your business from an interactive real estate investor website that automates most of your business so you make more while spending less time, money and effort.

How To Sell Your House Faster With Owner Financing

Sunday, August 28th, 2011

In today’s real estate market, we are seeing more and more properties for sale flooding the market, but fewer and fewer buyers for these properties.  The result is that the house prices keep going down every month.

Real estate investors therefore find it harder and harder to sell their properties like they use to.
Likewise, if you are looking to sell your house even if you are not a real estate investor, you find yourself stuck with properties that generate little or no interest from buyers.

In this article, we look at how seller financing can generate interest from buyers resulting to a quick sale even at a higher price.

What is seller financing?
In seller financing, the seller agrees to carry part or whole of the financing for his property.   The seller probably has no mortgage, or probably owes a mortgage on it.

In either case, you may need advice on how to structure the deal and close it properly.   Make sure you talk to your CPA and real estate attorney.

When the seller accepts to owner finance the property, the buyer pays a down payment.   The seller then receives monthly payments just like a bank.

Why seller financing?
The days  when just staging your property was enough to sell it are long gone.   Why should a buyer choose your property when there are numerous other properties in the neighborhood  are selling for a lower price?

Before a buyer ever comes to see your house, they will have to be attracted to it by the terms you have set for the sale.  seller financing attracts a lot of attention for your properties.

With the banks tightening their lending procedures, most people can no longer qualify for a conventional mortgage.   Lots of people have also ended up with bruised credit.  These buyers can only own properties through owner financing.

As a seller, this makes owner financing a great way to generate a lot of interest and possibly even end up selling it at a higher price.

The best price is estimated from comparable sales in the area.

It is important to be careful which properties you use as comparable sales.  Properties that have been sold with seller financing carry a higher price than others sold in the conventional way.  Therefore, its price may not reflect the true value of similar properties.

With seller financing, you end up selling your house faster, even at a higher price.

In a market with so many properties for sale and few buyers, real estate investors that adapt to changing trends are the ones that continue to make profits.   seller financing allows them sell their properties faster where others cannot.

Search Engine Optimization (SEO) For Real Estate Investing

Thursday, August 11th, 2011

Search engine optimization involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. This means when someone goes to look for the services or product you offer, your website appears as among the top (or the top).

This can continue bringing you business and profits naturally for years to come.

In this article, we look at the techniques you can use to boost your search engine rankings.

On-site optimization
SEO starts with making sure your website contains the keywords that you target. Ideally the keywords should be included in

1) Title – Page title in found in the meta tags. You can see the page title on top of the browser. When you do a search in the search engines, the title is the one that comes out in bold. This is usually a short sentence that describes the content of the page in 250 words or less.

2) Description – this is also in the meta tags. The meta description can be longer than the title and provide more information.

3) Content – the keywords should be included naturally in the content for the human eye as well as the search engines. Do not over-exaggerate by putting the keyword too many times.

4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.

Offsite optimization – link building
Offsite search engine optimization involves building links from third party websites to your website. A website with many websites linking to it is considered by the search engines as being more popular, and is ranked higher than less popular websites.

As much as you can, the anchor text you use to link to your website should be a keyword.

You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.

Building links involves several activities:

1. Articles
When you post content in article directories, they allow you to put a link back to your website. There are hundreds of article directories that can provide permanent links back to your website.

Writing articles will not only bring you lots of business, but will also boost your search engine rankings.

2. Profiles
Whenever you open accounts if websites, such we social networking media like Facebook, Twitter, LinkedIn, etc, they allow you to provide a profile inclusing a link back to your website. There are hundreds of such sites available.

3. Web 2.0 properties
Always post your articles in web 2.0 properties and blog sites like WordPress, Squidoo, Blogger, etc with links back to your website.

4. Classified directories
There are thousands of directories that allow you to post short classified ads with a link back to your website.

5. RSS Directories
Whenever possible, if your websie allows an RSS feed, you should submit this feed to RSS directories. This allows your content to be re-distributed to other websites, with a link back to your website.

6. Videos
Video marketing has become very popular. Be sure to distribute your videos to all video sites for best results.

7. Bookmarks
There are hundreds of book mark sites that allow posting your link and a summary of your content. Search engines love these sites, and can boost your search engine rankings within a few days.

8. Blog and forum commenting
If done right, this can be very beneficial, providing drastic search engine benefits. Unfortunately this method is abused and can lead to most of your comments being deleted as spam if not done right.

These are the most popular search engine optimization techniques that are likely to boost your search engine rankings drastically. At the very least, your real estate investing website should be optimized so it continues bringing business for you naturally for years to come.

Attracting Targeted Clients Through Search Engine Optimization in Real Estate Investing

Saturday, August 6th, 2011

An effective website for real estate investing is necessary for the success of a real estate investing business. A website that receives few or no visitors brings little to no money. The secret to having a successful website is to receive targeted visitors who are interested in what you offer.

A website that attracts visitors through the search engines is therefore a big asset for a real estate investing business. In this article, we cover how to optimize a website to attract leads, and closed deals, through the search engines.

What is search engine optimization?
Search engine optimization (SEO) is the process of making a website popular in the search engines thereby achieving higher ranking for the keywords it is optimized for. A keyword or key phrase is the term a person looking for your services is likely to type in a search engine such as google.

Whether we are referring to a single word keyword or a long tail key phrase, we will refer to it as just keyword for our purposes.

Search engine optimization comes in two parts:

1) On-site search engine optimization
This involves making sure the content of the website talks about the keywords you wish to target. If you buy houses, this could be keywords like we buy houses, sell your home, sell my house, etc.

The keywords must be included in the title, meta description and the content. Keywords in the meta tags play little to no role. Keywords in the domain name can play a big part in achieving superior search engine ranking.

2) Off-site optimization
Off-site optimization involves creating one way links from third party websites to your website. Search engines consider websites with more links pointing to it as being more popular than those with few or no links and are ranked more highly.

There are lots of elements involved between these two, but your website must include these two to be highly ranked by search engines.

How do you target the right keywords?
Every business starts with market analysis to find out if it is worth investing your time and money in that niche. Once you have decided what you want to do, you then narrow down on the right keywords.
It is always a good idea to be as narrow and targeted in your keywords as possible. For example, the term real estate would be too broad and most likely, too competitive.

First, it would take a lot of effort and money to rank highly for this keyword. Secondly, most of the visitors you get are not likely to convert into clients. Likewise, the keyword we buy houses is likely to be too competitive.

In real estate investing, the best keywords are the ones that target a small (narrow) niche and possibly your geographical location. For example, the keyword sell my house in Dallas is much more effective than just sell my house.

This way, your website will attract very targeted visitors who are likely to be looking exactly for the services that you offer. It is also likely that you will rank much higher, more easily with less effort and money when your website has a targeted niche market.

Why is SEO important?
Obviously, getting high rankings in the search engines will bring you new clients, maybe for years to come. In real estate investing, most real estate investors do nothing after they get their websites. They never optimize them, and just hope people will somehow find them now that they have a website!

This puts you at an advantage – just a little input or some modest SEO on your website is likely to put you in a leading or top position for your keywords in your local market.

The competition is not too much in this niche, and you are likely to stick at the top for years with the right search engine optimization for your website. This can mean continued business and profits for years to come just with a one-time targeted search engine optimization.

How To Keep Responsive Real Estate Investing Leads Coming

Tuesday, July 19th, 2011

In order to have a successful real estate investing business, it is necessary to have leads coming in to fuel your business. These leads convert into clients, motivated seller, buyers or private money lenders.

So how do you make sure you have a constant supply of leads for your business?

1)      Target your leads

This is the first thing to do. You must decide who you want to reach in your business. For example, if you are looking for wholesale deals, you are likely to target neighborhoods that are older, say with houses ten years old or more. The price range is likely to be medium range.

If you target owner financed properties, then you will probably target properties that have no mortgage. Similarly, if you target subject-to deals, you are likely to target newer properties that need few or no repairs.

Unless you narrow down your market, you are likely to waste a lot of time following the wrong leads,  and money marketing to the wrong people.

2)      Polish your marketing message

The message you send your leads must be powerful enough to convince them to sign up with you or call you.

No matter which marketing method you use, you must make sure the message has an instant appeal to the prospects and a call to action that makes them give you a call or sign up on your real estate investor website.

3)      Use multiple marketing systems

How do you reach your prospects? There is no single method that is all-ultimate when marketing to your prospects. The response to each method will vary from month to month.

You must therefore use all methods at your disposal – letters, post cards, online advertising  like Craigslist, bandit signs if they are allowed in your area, newspaper classifieds, TV, radio, etc.

This will keep the leads coming in from all directions; when one method may produce a lot of leads now, another one might do better tomorrow. Even though you might have a favorite method, it is a combination of your marketing methods that will keep the leads coming in all year round.

4)      Capture and manage your leads efficiently

So where does your call to action in your marketing message take your prospects? You must give them access to your real estate investor website and phone number.

The prospects that go to your real estate investor website are likely to be fully pre-educated for you and convert leads that are sitting on the fence to people that do business with you. If your website is well designed, once they sign up, you receive a fully pre-screened pre-negotiated deal that requires very little of your time to follow up or move on to the next one.

A good real estate investor website also has an inbuilt marketing system, that automatically follows up with people who have not converted into motivated sellers. This happens without any input from you and converts such leads into people that sell you their houses.

The ones that just pick up the phone are likely to have lots of questions that need answers to, because all they have come across if a short marketing message.

A good website for real estate investing is suggested at the end of this message.

5)      Analyze your marketing

Unless you know where the leads are coming from, you are likely to spend your money in the wrong marketing outlets, and waste a lot of time with marketing that yields poor or no results.

Analyze and measure your marketing and you will have leads coming in all year round with very little input from you.

Tenant landlord wars – the worst real estate investor nightmare

Tuesday, June 28th, 2011

Many real estate investors get burned by tenants all the time. A lot of these unlucky landlords  are so fed up that that they are ready to do anything to get out of the tenant nightmare. And sometimes it just gets worse!

So what can you do as a real estate investor to be relatively safe with your tenants? This article explores a few options that can protect you.

Yesterday , a friend of mine, Willie,  called me to assist him return a flat screen TV back to Best Buy using my van. Now, Willie is a very composed guy who never raises his voice and always seems to know his way around. On our way to Best Buy, he got phone call that ticked my attention… Willie was raising his voice with every sentence; by the end of the conversation he was shouting and looked so mad that I had to ask him to break the conversation.

It turned out his tenant of 6 months breaks something in the house every month. Her rent is paid by section 8, so she only pays $86. Every month, she has to make sure that something is broken and has an excuse not to pay the $86 so she can fix it. Willie now lives in Texas, her tenant is in Indiana – which means he usually accepts these bills from her tenant!

To make matters worse, she recently called section 8 to complain about the “deplorable condition” of the house – which had passed section 8 inspection just 6 months ago. As a result, section 8 stopped making any rent payments. Now he is stuck with a tenant who breaks down his house, who refuses to move out, and who will not even pay $86.

So what to do? Lots of landlords have similar horror stories to tell. How can we protect ourselves from this nightmare?

1)      Screen, screen, screen!

We are living in tough economic times, and chances of delinquency are now bigger than ever before.

Make sure the rent application is fully completed. Make sure they sign documents that allow you to pull their credit.

Call their place of work to verify employment even if you have a paystub.

Talk to every previous landlord and ask specific questions about their stay there. The questions must be specific, such as “Has she ever been late making her payments?” “Have you ever taken her to court?” “how well does she take care of the apartment?” etc.

These questions allow you to evaluate not only the credit worthiness of the tenant but also the kind of character you are dealing with.

2)      Do a background check

Do a criminal background check to make sure they don’t have a criminal record. I cannot emphasize the importance of this.

3)      Use a good lease contract

Make sure your contract is mandated by your local real estate commission, or that your attorney has approved it. A good contract will protect you on all fronts.

If you do find yourself with a bad tenant, a good contract will protect you in front of a judge. While nothing is bullet-proof, this will be an asset you may value in such bad cases.

4)      Inspect the property

Make sure you take your tenant through the house as they inspect the house. Take pictures of them inspecting the house, as well as any noted problems.

Make sure you sign the contract inside the property. They must initial every page on the contract.

5)      Good luck!

Hopefully this process has protected you and you will enjoy a good cash flow with your properties.

Simon Macharia is a real estate investor in the Dallas Fort Worth Metroplex. Whether you are buying or selling houses on retail, wholesale or on terms, or even renting them, find out you can be more efficient by closing more deals using less effort, time and money through an automated real estate investing website.

How To Keep Your Real Estate Investing Mailing Lists Clean

Sunday, June 26th, 2011

Successful real estate investors run direct mail campaigns to keep the leads coming in..  I send out post cards and letters to potential motivated sellers in my business. Motivated sellers are people who need to sell their houses, probably because they are in trouble that can be relieved by selling their property.

 There are so many motivated sellers in today’s real estate market that you cannot handle all of them.  To save money and be more effective in your direct mail campaigns, you must therefore clean up your mailing lists.
 Here is how to get a good return on investment in your direct mail.

 People in trouble who own real estate form my mailing lists, such as people going through divorce, people with liens, bankruptcy, etc. Most likely these people are looking to get rid of their houses or they end up in foreclosure.

I also look for people who have inherited properties.    Sometimes they inherit the mortgage and if there is no mortgage, they need to cash out.   The beneficiaries usually cannot fix them up and find it hard to sell them in the open market.  These probate properties can be very profitable.

 Absentee owners also form part of my mailing lists. Usually these are land lords, and sometimes people who either divorced or work out of town.   Most land lords are looking to get out after having being burned by bad tenants.   Usually they own several properties which can all be good deals.

Expired listings from the MLS also form a big part of my target properties.  Of course these people have been looking to sell, but have not been successful.

This means I sometimes end up with 1500 to 2000 new leads every week. All this means I can have 1500 to 2000 new leads a week.   I must therefore clean them up and target them better.

1) Geographical area
 Since I live in a big metro area, I can only buy houses from a small area.  This means I only target certain zip codes.   No matter where you live, avoid war zones.

 I avoid houses more than 30 minutes drive away.

2) Price range
Since I wholesale most of my properties, I avoid the very low end properties and the very high end properties.   The middle range properties are better for me because there are more buyers.

3) Recording date
If a property was last recoded less than 10 years ago, it’s out of my mailing list.   Sometimes inherited properties can have exceptions.

 This is because they could have some equity.   If they have refinanced they may not have as much equity.

4) Return mail
I send 2 post cards and if sending direct mail to probate leads, I send several of them over a few months.   Some of these addresses are undeliverable and bounce back.   You must get rid of these  addresses in your next mail sequence to save money.

Simon macharia invests in real estate in the Dallas Fort Worth metroplex. His real estate investing business is fuelled by leads generated by direct mail and through his real estate website. Learn how a good real estate investor website can help you close more deals while spending less money, time and effort.

Short sales – what can go wrong and how to avoid loss

Sunday, June 26th, 2011

While short sales inevitably form a part of most real estate investors’ business models, they are laden with pitfalls that can be avoided or managed to make sure your real estate investing business does not suffer.

This article goes though what can go wrong with a short sale and how you can avoid loss to your business.

Short sales can create a lot of equity and profits and make good deals even better or create good deals  from deals that were otherwise marginal or non-existent.

The following is a few things that can go wrong in a short sale

1)      Short sales take time

Typically it takes two to three months for a short sale to be completed. Sometimes it can take much longer than you expect, sometimes as long as 6 months.

 Do not be surprised if your file is lost, or the documents you send do not find your file for weeks. It is therefore important to be prepared for these delays and not have short sales as your primary source of income.

 2)      Rejected offers

As much as you may think your offer should make all the sense to the lender and that they should accept your offer, sometimes they just reject them.

 This means you might have to go with their counter offer or increase your offer price. If the offer does not make business sense, you need to be ready to drop the deal.

 3)      Shaky sellers

It is not unusual to have your sellers develop cold feet to the short sale process. Lenders need a lot of information, including a statement of hardship where the seller explains the financial difficulty that forces them to be unable to continue making payments. Usually they may need to see proof income, bank statements, etc.

 On top of this they may request for more information before they can make their decision.

 Some sellers may get discouraged by this process and give up in the middle of the process. As the real estate investor, it is therefore important to explain to the sellers what is involved in the short sale, and the expected time lines and possible pitfalls that can be expected.

 As long as they understand the process,  they are unlikely to have a change of heart in the middle of the process.

4)      Unable to close

You have an approval from the lender but your financing is not ready. Typically, banks will give you a time period within which you must close the deal.

 If you are using private money or hard money to close the deal, it is important to make sure you have the process well ahead and ready to close if you get an approval.

 If you are a realtor who has submitted a short sale offer to the lender on behalf of a buyer, it is important that you get the buyer scrutinize the property so they know exactly what they are getting for the money.

 It is not unusual to a buyer back out or notice problems or repairs and requests to lower the price to cover them.

 The bank may accept or reject such counter-offers,  but being prepared can save you from this experience.

Successful real estate investing requires that you automate most of your tasks and increase efficiency to do more deals spending less time and money. Learn how you can run your business from a feature packed real estate investor website with numerous designs and features that make your work easier.

Easy Way To Approach Private Money Lenders For Real Estate Investing

Thursday, June 2nd, 2011

 Access to unlimited private money is essential to success in real estate investing business.   Once you have private money, you can finance as many deals as you can find with little or no limitations.

It follows that you must approach potential private money investors and convince them to lend you their money for your deals.  This is where most real estate investors get nervous.

This article covers how to approach potential private money lenders and sell your ideas to them.

 As soon as you identify potential people with money to invest, you then convince them to invest in your deals.  This means that whenever you get new deals, you will be presenting them to your private money investors for funding.

 Lots of real estate investors first look for deals before they can approach potential private money investors.   Although this could be a safer approach, you stand the chance to lose the deals before they can get funded.  You might also have to leave out lots of good deals untouched.

Also, if you are using a broker to help you find deals, they are unlikely to spend their time working for you unless they know you have the money to make the deals happen.   They will be comfortable to work for you once they know you have the money.

 You are therefore in a better position if you can approach them before you get the deals.

This method is more aggressive but gets you better results.

Some prior preparation is necessary in order to convince potential private money investors:

1) Get a private money investors website
 Start with this as the first thing you do.  Even though you will talk to all your private money investors, you need them to learn about you as much as possible.

 A good private money investor website will help break the ice for you and tell them your story before you talk to them.   By the time you talk to them, you will be done with basics and discuss deals you may have for funding.

 You can also present the deals you have on your website.  We recommend a good website at the end of this article.

2) Draft a convincing sales letter
 If you have already identified potential private money investors, contacting them will be the next step.   This part can be tricky.

 When you send them a letter, it must provoke their interest with a strong call to action without being aggressive.

For this reason, you need to spend some time drafting a good sales letter.  Once to two pages is enough without being aggressive.

 Be sure to provide your website address and full contact information to make it easier to contact you.   You can also follow up with them with a phone call after a few days.  They will most like already know about you by the time you talk to them.

3) Present your deals
 The next step will be to present your deals for funding once you have them ready.

 As long as they look attractive to them, you are funded!

Successful real estate investors need to have a ready source of private money to finance their deals whenever they need to. A real estate website that targets private money investors and convinces them to invest in your deals is therefore necessary for your business. Find out how a private money investor website can super charge your real estate investing business.

How To Use Private Money To Finance Reos And Short Sales

Thursday, June 2nd, 2011

 Today, the real estate market is such that it is hard to get hard money.  Some hard money lenders have gone belly up, while the ones in business have tightened their underwriting procedures.

 Before you get funded, you have to make payments in points plus other fees in addition to high interest rates.  Of course this results to less profits. Of course a lot of them now even need credit rating to lend hard money.

This has stopped a lot of real estate investors from doing deals they once used to finance with hard money.   In this article we cover how you can finance your REOs and short sales.

 Banks always need to see proof of funds before they can allow the deal to go through.   A lot of real estate investors used to depend on hard money lenders for this.  Once you have lined up a reliable source of private money, this can be your proof of funds for your REOs.

If you wholesale properties the process will work the same as with other types of funding except you are using private money.  Contract assignment cannot work in this case.   You have to buy and sell the property on the same closing table in simultaneous closing.

The process goes something like this:

1) Identify the right property
In order to do a simultaneous closing, you must choose properties that will give you a sizable amount of profit.   This is because you must pay some closing costs both when buying and selling the property.  These costs should be absorbed by a big profit margin.

 A profit of $10,000 and above is good enough.

2) Identify your wholesale buyer
This is the person who will buy the property from you, usually a real estate investor.   These properties are usually sold at wholesale prices.

Make sure the buyer shows you proof of funds or the deal might not close!

 You will then sign a regular purchase sale agreement with them.

Of course, you sell the house more than you buy it.

3) Get your private money to the title company
 Have your private money investor wire the money to the title company.   This is the money you will use to close the first transaction.

Depending on what you have agreed with your private money investor, you will pay a small percentage between 1-2% for this transactional funding.

4) Your title company closes the two deals
 Once the deal is closed, you will walk home with the difference between your buying and selling price less closing costs and transactional funding.

 Since your fees are much less, you end up making more money.   This type of transaction works like this:

$100,000 – after repaired value
$50,000 – bank accepts your short sale offer
$75,000 – price you sell to your buyer
$25,000 your profit at closing
Costs:- $1000 private money fees plus any closing fees

As a cash buyer, it also means you can get your properties much cheaper than conventional buyers.

 You can use this method for both short sales and REOs. As long as the numbers make sense, your private money can buy you lots of deals this way.

In other words you use the private money as the source of funds to buy the property from the bank, then flip it on the same table to a cash buyer such as a real estate investor.

Simon Macharia invests in real estate and has done most real estate investing transactions. Learn how a good real estate website can attract private money investors for your business.