Most people get intimidated when they are looking to get their first website. The thought of creating a website that meets their needs can sound almost impossible. Most people also think that they must have a lot of money to have a good website for their real estate investing business.
Nothing could be further from the truth. In this article, I will walk you through what you need to do to get your real estate investor website up and running.
1) Select a good domain name
The first thing you must think about is which domain name you are going to use. People will know your website through your domain name, such as mybusinessname.com. A domain name therefore acts as a gateway to your real estate investing business.
Think of a domain name as a phone number that people use to reach you.
It is therefore important to select a good domain name. A good domain name is
i) Easy to remember
ii) Preferably short – this also makes it easy to remember. However this might not always be possible
iii) Related to your business – preferably, people should be able to tell what you do when they see your domain name.
iv) Contains keywords that are relevant to your business – this is important not only to people but also with search engine optimization. A domain that also has relevant keywords generally ranks higher than other domains, such as [mylocalarea]Housebuyer.com
v) Contains your geographical region – while this may not always be possible, it is an added plus in with the search engines. If you target a certain geographical area in your real estate investing business, then this can help you target the traffic to your website
Should you use more than one domain name?
Depending on your marketing strategy, this might be highly recommended. For example if you are going to use squeeze pages, or landing pages for targeted marketing, then you might need domains that point to these squeeze pages.
For example, you might point “mylocalforeclosures.com” to a page where you target foreclosure leads.
Where should you register your domain?
Most people prefer to do a one stop shop where they buy a website along with a domain name and hosting as one package. This is the most convenient option.
If you are more internet savvy, and if you are also likely to have many domains, I highly recommend you have one central place where you register your domains, such Godaddy. This way, you can manage all your domains in one central place no matter where your websites are hosted.
Remember that you do not have to host your websites where your domains are registered. You simply need to point the domains to your hosting accounts by changing “name servers” with the ones provided by your host.
2) Buy a good real estate investor website
A website refers to the digital files that people see when they type your domain name on their browser.
Most people think they must build their own website. This can be quite overwhelming and intimidating even if you are computer savvy.
Whereas some people might prefer to take this route, you can find yourself bogged down with tons of work even for weeks as you create designs, content, forms, etc. You could end up spending a lot of money, and if you place value to the time you spend, this option can get quite costly.
And the end result could be disappointing because it might not look as professional as you would have wanted.
When you buy interactive real estate investor websites, you receive it with everything fully done for you – content, designs, autoresponders, forms, and pretty much everything else you can think of.
3) Get a good hosting account
Hosting is the physical location where your website sits – the server, or hosting account where your digital files are located.
In most cases, once you buy a real estate investor website, they will host it for you. However they might allow you to host your website with your current hosting company.
A word of caution – do not order a hosting account before you talk to your website vendor. Some hosting accounts might have to many server limitations to allow running an interactive real estate investor website.
When all is said and done, your website vendor should host your website, or recommend a good hosting company.
4) Get your website installed
The last step of course is to get your website online, installed and running in your hosting account.
Your website vendor should be able to get this step complete for you, or the website should come with installation instructions.